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UPDATE: Nestle CEO: Growth, More Influence From Emerging Mkts


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ST. GALLEN, Switzerland -(Dow Jones)- Food and beverage giant Nestle SA (NESN.VX) expects strong growth from emerging markets, where the bulk of the world's population lives, but west-based companies will have to "adapt dramatically" to meet demands of consumers in the newer markets,Chief Executive Paul Bulcke said Friday.

Emerging markets, along with nutrition, are key to the Swiss company's strategy, Bulcke told a business audience here.

Emerging markets, which Bulcke said account for roughly 82% of the global population, make for 60% of Nestle's future growth, Bulcke, said.

"Maybe we are going to see a new industrial model...we are going to have to adapt dramatically. It's fascinating, but its going to be on their terms. We in the Western world are still decoding that, and it hurts," Bulcke said.


Company website:

-By Katharina Bart, Dow Jones Newswires; +41 43 443 8043;


(END) Dow Jones Newswires

May 07, 2010 04:20 ET (08:20 GMT)

Copyright (c) 2010 Dow Jones & Company, Inc.

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